Our model-building capabilities include:

Descriptive Modeling

​Identify the key attributes that define your audience and develop targeted lists with Market Profiling, or determine messaging tactics based on specific personality traits with Cluster Analysis and Personality Profiling.

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Predictive Modeling

Maximize ROI by identifying candidates who are most likely to react to a targeted communication with Target Selection, or measure the likelihood of a specific audience to stop giving, buying or participating with Flight Risk Analysis.

Our analytics efforts include:

• Transactional data analysis (e.g., recency-frequency-monetary value analysis)
• Match back processing & campaign performance
• Data quality assessment
• Sampling and testing frameworks

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