Modeling & Intelligence

Modeling

Activating a marketing campaign that delivers results requires thoughtful planning, execution, and management. Our approach to campaign activation includes developing a clear vision of success, defining the buyer personas, creating assets that align with the target channels, and establishing measurements that enable quick refinement.

Propensity to Purchase

Aspire North’s proprietary Propensity to Purchase (P2P) solution scores every prospect or customer so you can spend your time and resources on the best opportunities for your business. Through our sophisticated APIs and unmatched response times, you can even provide your sales team those P2P scores in real-time.

Custom Audience Segmentation

Your customers are unique and they expect you to communicate accordingly. By leveraging Aspire North’s audience segmentation product, your business can effectively manage customer clusters, personalizing communications, and marketing strategies to meet their life stages and specific needs.

Decision Tree Analytics

Do you want to know why some prospects say “yes” and others say “no?” Aspire North’s Decision Tree solutions give you insight into the most impactful demographics or behaviors among your audience and how much they impact your business.

“Twin” Prospect Opportunities

Using both first-party and consumer data, Aspire North identifies new prospects who have the same buying, demographic, or behavioral characteristics as your best customers.

Data Intelligence

By combining your data with our vast array of consumer data, Aspire North offers powerful data intelligence tools that make business decisions simpler and more effective.

Opportunity and Execution

Perfect for the marketing professional that is being asked to find new leads, Aspire North’s Market Opportunity and Execution tool is a powerful way to find leads and execute campaigns to reach those targets.

Small Business Intelligence Visualization

If you are a small business owner, we know you haven’t always had the tools you need in one location to drive your business. Thanks to our robust Small Business Intelligence Visualization tool, you can easily manipulate the data you need to evaluate performance, opportunity, and necessary improvements that will positively impact your bottom line.

Success Dashboards

Compare results, audiences, and opportunities like never before with Aspire North. With a few clicks, easily see what’s working and what isn’t at each location, and quickly understand how to improve opportunities at each location.

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